Who Runs The World? Girls! And Serena Is Helping Them Get There One Investment At A Time
By: Brianna Wigfall
Serena Williams has decided to support women in a major way by investing in their entrepreneurial goals. She has entered the world of venture capitalism and says she puts a lot of thought into what she’s investing in.
“I invest mostly in women because I found out that women get less than 2 percent of funds raised by venture capitalists,” Williams said in an Adweek spread. ” If I can introduce these women with great companies to other people, I feel like, wow, we can make a little bit more noise.”
So far, Williams has invested in nearly 30 different companies, and she says investments in women of color a much smaller than 2%. Williams says she wants to be the change and help women especially African American women.
“There are so many African-American people who have great ideas. [but are often overlooked] because of the color of our skin,” she said.
With being the face of many brands like Nike and Beats and wearing many hats as a sports star, businesswoman, and defender of the downtrodden Williams says she wants to use all of her privileges to help others.
‘I’ve always stuck up for the downtrodden, or the people that aren’t in as fortunate a position,” she said. “I feel like the vessel for that, for whatever reason, and I’m going to continue to create that awareness and try to create true equality for everyone.”
Anna Wintour, Vogue’s editor in chief and Condé Nast, artistic director, says through Serena’a career she has been a class act and definitely a great representation of courage.
“Any conversation about Serena’s brand must start by noting her outstanding accomplishments – not just what she’s achieved, but how she’s achieved it. With determination and perseverance and talent and power and relentlessness, yes, but with a kind of grace on and off the court. And to be so unflinchingly honest, as Serena has been, about the challenges of motherhood and tennis speaks to more than just authenticity. It’s about heart, and confidence, and true courage.”