In the now deleted picture, the four-panel shot shows a black woman in a chocolate brown shirt taking it off and revealing herself to be a white woman in a off-white shirt.
The add also features a third panel of another woman but in the now heavily circulated pic, that is not included.
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‘Dove is committed to representing the beauty of diversity,’ the company said on Facebook.
‘In an image we posted this week, we missed the mark in thoughtfully representing women of color and we deeply regret the offense that it has caused. The feedback that has been shared is important to us and we’ll use it to guide us in the future.’
‘An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused,’ added the company.