Just By Playing With Toys A Young Boy Becomes A Millionaire On Youtube
By: Brianna Wigfall
Many don’t realize there is a lot of money to be made in the world of Youtube and a seven-year-old boy is dominating. With the help of his parents, Ryan post videos to Youtube reviewing toys that get thousands and millions of views. Ryan has over 17 million subscribers, and according to Forbes Magazine, they’ve estimated that from June 1, 2017, through, June 1, 2018, Ryan has earned $22 Million.
NBC had a chance to speak with Ryan in stores on the toy aisle where his face is plastered on multiple toys and displays. When asked why he thinks people like watching his videos he answered, “because I’m entertaining and I’m funny.”
Ryans started youtube at the age of three and made $11 million last year. His mom says just like any other first grader he’s a social butterfly in school and quite the picky eater. Ryan says besides making millions on Youtube he wants to be a game developer when he gets older.
In Ryans most recent video he announces his new line of Ryan’s World Toys being sold in Smyths Toys Superstores starting December 10th in the UK and Ireland. His toys are also sold in Walmart.
“While daddy’s sleeping I have some very exciting news,’ he said.
His toy line includes walkie-talkies, a giant mystery egg surprise, noise cancelation headphones, and a laser blaster. According to Forbes about $21 million comes from Google Adsense advertisements shown in his videos. The more views that Ryan receives the more Adsense dollars he can make. The other $1 million comes from sponsored post in which Forbes considers a low amount compared to the money earned from other top Youtubers.
“The result not only of how few deals Ryan chooses to accept but also the fact that his pintsize demographic isn’t exactly all that flush.”
Nevertheless, Ryan is taking in a huge amount of views racking up nearly 26 billion views. Chas Lacaillade, the founder and CEO of Bottle Rocket Management, says that kids live through Ryans videos and love to see his excitement while playing with toys.
“Unboxing videos provide the proxy for actually experiencing the joy of receiving and opening something you really desire; this is especially true for items that are out of reach or unattainable. The next best thing to owning one is experiencing it virtually, seeing someone else play with it.”
Along with his Ryan’s World toy deal, Ryan has signed with kids entertainment studio pocket and got a deal with Hulu and Amazon to repackage his content and stream it on the two services. He says ‘It’s so cool’ when he saw his face on toy packages in stores.
What does a 7-year-old do with millions of dollars? According to Forbes %15 of his earnings go into a Coogan account that can be accessed one he becomes a legal adult. After paying taxes and many feels, Lacaillade says, “he’s got enough money for 100 lifetimes,” and it only keeps coming as he consistently uploads fun and compelling content for kids to watch.
Ryan also sells merchandise such as slimes, putties, Ryan action figures, T-shirts, toy cars, and more on his channel. The money avenues are limitless and Ryans twin sisters have also been featured in some of his videos. The family has a second channel called Ryan’s family review where he does fun activities with his family.
His twin sisters Emma and Kate are Ryans younger twin sisters and were first featured on the family channel in November of 2016. The girls were on an adventure with Ryan for their first time outside as small babies. Most recently the twins were featured on the channel playing hide and go seek with their big brother in the family’s new house.
Ryans estimated income doesn’t include taxes or fees for agents, managers, and lawyers. Forbes came up with the estimate based on data collected from Captiv8, Social Blade, Pollstar, and interviews with industry insiders.
By: Brianna Wigfall | Web: Briannawigfall.weebly.com | Instagram: Brianne. Live