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UPDATE: Steelers’ Alejandro Villanueva Donating Proceeds From Jersey Sales To Military Groups

The Pittsburgh Steelers’ Alejandro Villanueva has become the top-selling NFL player in terms of merchandise after he was photographed standing alone with his hand over his heart during the national anthem on Sunday, a representative for the Fanatics online store told ABC News.

Villanueva’s gear saw an increase in sales across the entire Fanatics platform, including the NFL Shop, since Sunday’s game, the Fanatics representative said.

The offensive tackle said he will donate all of the proceeds from his number 78 merchandise to military non-profits, as he has done in the past, according to ESPN’s Adam Schefter.

Villanueva stood alone during the national anthem while the rest of his team stayed in the locker room instead of making a gesture on the field. Other NFL players, owners, and teams have recently participated in peaceful protests during the anthem by locking arms, sitting or kneeling, drawing ire from President Trump.

Villanueva, a former U.S. Army Ranger who served multiple tours of duty in Afghanistan, spoke about the pre-game incident during a press conference after the Steelers’ 23-17 loss to the Bears.

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