Steve Harvey Cancels Popular Neighborhood Awards Where He Pays Tribute To Local Businesses And Community Leaders.
It’s been a difficult few weeks for Steve Harvey – and it looks like things are about to get worse.
The talk show host and radio personality has covertly ended the widely popular Neighborhood Awards, formerly known as the Hoodie Awards, after more than 16 years.
The awards have become a branded event for The Steve Harvey Morning Show and were instrumental in helping the 60-year-old’s namesake radio program become successful when it launched into national syndication.
Neighborhood Awards recognized local businesses, community leaders, teachers, churches and local entrepreneurs in Oscars-like fashion and gave the national show local appeal to the 90-plus markets in which it’s broadcast.
DailyMail.com reached out to Steve Harvey’s spokesperson for comment but did not hear back by the time of this posting.
‘This event was launched to make Steve appear more personable to his radio listeners. It helped shape his “guy-next-door image,” as Steve’s real personality is oftentimes curt.
‘His cold nature towards fans ultimately ended his first morning show that aired locally in Los Angeles,’ a source close to Harvey told DailyMail.com.
Harvey’s reason for putting the brakes on Neighborhood Awards, despite listener interest and its overall success, is reportedly due to former manager Rushion McDonald, who owns the show and concept.
After Harvey parted with his manager more than a year ago, he decided to stop supporting the event.
‘It’s what some people would describe as, “cutting off your nose to spite your face,”’ the source said.
Meanwhile, Harvey is still being lampooned for meeting with (then President-elect) Trump at Trump Tower on Martin Luther King Jr. Day.
The celebrity said he ‘didn’t expect’ the serious backlash he received from the African American community.
‘On a personal note, a lot of y’all hurt me,’ he told his radio audience, phoning in from vacation on January 16, the day of the meeting. ‘You really did. I didn’t expect the backlash to be so fierce.’
Harvey maintained that he met with Trump in an effort to ‘get some things started’ and make ‘a plan for the inner cities’.