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Rachel Maddow’s Ratings Soared When She Stopped Covering Trump’s Tweets

Host Of MSNBC’s “The Rachel Maddow Show” Says She Decided To Tune Out Trump’s Tweets And Discuss What He Does Rather Than What He Says And The Approach Increased Her Ratings.

How to cover Donald Trump has been a question for many working in the media industry since his election. Rachel Maddow, host of MSNBC’s “The Rachel Maddow Show,” decided to tune out Trump’s tweets as her approach. “We developed sort of an informal, internal mantra … which is that we basically cover [the Trump administration] as if they are a silent movie;  I stopped covering the Twitter feed and we started covering only what they do rather than what they say.” Maddow said.

SOURCE: Maxwell Strachan, www.huffingtonpost.com

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