Nike Launches powerful and New Political Campaign “Equality Should Have No Boundaries” With A Powerful Short Film Featuring Stars Including LeBron James And Serena Williams.
Nike has launched its new ‘equality’ campaign by unveiling a powerful ad featuring some of the biggest US sporting stars.
The commercial, which lasts one-minute and 30 seconds and is shot entirely in black and white, features LeBron James, Serena Williams, Kevin Durant, Victor Cruz, Gabby Douglas, soccer star and LGBT activist Megan Rapinoe, and Olympic hurdler Dalilah Muhammad.
It is narrated by actor Michael B. Jordan, and includes Alicia Keys singing Sam Cooke’s ‘A Change Is Gonna Come.’
‘Is this the land history promised?’ Jordan says at the start of the short film, before it pans down from above a basketball court to show James on the other side of a wire fence.
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‘Not your looks or beliefs.’
Durant, as well as others in the video, are then seen painting a white line on the ground, as Jordan continues: ‘Equality should have no boundaries.
‘The bonds we find here should run passed these lines.