American’s fascination with heritage has seen a boom in the genetic testing industry – which now offers consumers the chance to learn their ancestry with a simple ‘spit test’ for just over $100.
While the vast majority of users are simply curious about where their ancestors came from, white supremacists, neo-Nazis and nationalists have reportedly been using the tests as a way of proving how ‘pure’ they are.
And when around two thirds learned they weren’t as white as they believed they were, the reactions were not pretty.
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Many questioned the legitimacy of the results while some even claimed it was a Jewish conspiracy ‘that is trying to confuse true white Americans about their ancestry,’ according to a new study, by sociologists Aaron Panofsky and Joan Donovan who analysed posts on neo-Nazi website Stormfront, according to StatNews.
‘They will say things like, ‘If you see a Jew in the mirror looking back at you, that’s a problem; if you don’t, you’re fine,’ said Panofsky, a sociologist of science at UCLA’s Institute for Society and Genetics.